New York City, NY – January 9, 2008 – Westwood One/Metro Networks (NYSE: WON) and Maptuit Corporation announced today that have now deployed their online interactive traffic service, RealTraffic™, on more than 200 local websites for leading radio, TV, newspaper affiliates and Department of Transportation clients nationwide.
“RealTraffic offers the commuter the most accurate, timely and updated traffic information, powered by an unrivalled network of over 60 local operation centers and 1600 locally staffed reporters and producers,” commented Bill Martin, SVP Interactive Traffic Services for Westwood One. “When commuters are looking for traffic information to plan their commutes and schedule their trips, they rely on Westwood One’s network of experienced traffic reporters and Westwood’s extensive traffic data gathering and verification network to provide them with the most complete and accurate information.”
RealTraffic is a digital traffic application that seamlessly integrates into the websites of Departments of Transportation, newspapers, radio and TV stations across the country, giving visitors an easy to use service that quickly lets them know when traffic incidents occur that affect their commute from home or from work and it offers alternate routes they can use to avoid them. RealTraffic, developed by Westwood One and Maptuit, Inc., provides commuters with live traffic maps, driving directions, personalized commute pages, traffic cameras and email/mobile traffic alerts.
“The RealTraffic application delivers our customers the most comprehensive traffic information service available in the marketplace,” said Gary Krantz, Chief Digital Media Officer of Westwood One. “We are thrilled to work with our affiliate partners in supporting their needs and reaching this new milestone with our longtime partner Maptuit.”
“We are very excited to reach this new milestone with Westwood One and continue to raise the bar for traffic information services for commuters as they demand content that is relevant and accurate and that helps in their daily lives,” stated Jeffrey Papows, President and CEO of Maptuit. “We are looking forward to continuing to make the RealTraffic application more robust in the future, and with the introduction of APIs for PND, Mobile Fleet and Web clients, we will further expand the reach of the RealTraffic network.”
The latest version of RealTraffic delivers our affiliates a service in a simple package. RealTraffic 2.0 provides live traffic maps, KeyRoute™ travel times, driving directions integrated with live traffic reports/trip delays/alternate routes, MyCommute™ personal traffic pages and email and mobile alerts and over 3000 traffic cameras.
Founded in 1999, Maptuit Corporation is the leading provider of location information web services for consumer and transportation markets. Built around the industry's most sophisticated and up-to-date model of the North American road network, Maptuit has developed its services to support the transportation, tracking and traffic markets. For more information please visit www.maptuit.com. Maptuit, RealTraffic, MyCommute, KeyRoute and other names or logos identifying the services of Maptuit Corporation are trademarks or service marks of Maptuit Corporation.
Westwood One (NYSE: WON) provides over 150 news, sports, music, talk, entertainment programs, features and live events. Through its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news services and other information. SmartRoute Systems manages traffic information centers for state and local departments of transportation, and markets traffic and travel content to wireless, Internet, in-vehicle navigation systems and voice portal customers. Westwood One serves more than 5,000 radio stations. Westwood One is managed by CBS Radio.
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