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Westwood One/Metro Networks and Maptuit Announce the Release of RealTraffic V.2.0
Drives Web Readers to Local Media Websites for Real-Time Traffic Information
New York City, NY – January 29, 2007 — Westwood One/Metro Networks
(NYSE: WON) and Maptuit corporation announce the release of
RealTraffic 2.0, a significantly enhanced version of its real-time
traffic reporting web application designed to dramatically improve the
commuting experience by providing up-to-the-minute traffic information
to help make better driving decisions. RealTraffic is currently the
largest provider of real-time traffic content to media sites in the
country with over 130 newspaper, radio, DOT and TV websites using this
service generating over 12 million monthly page views combined. RealTraffic 2.0 comes loaded with new features and
functionality and now provides a more user friendly and more
personalized experience.
Some of the new features include:
color-coded Speed and Flow maps based on traffic sensor data, Key
Routes, which allows users to see the route’s Traffic Index™ time
and calculated delay time based on traffic flow, and Maptuit’s new
larger draggable maps with richer colors and easy-to-read detail.
Another key new feature In RealTraffic 2.0 is the addition of “My
Commute”, an industry first. This feature allows individuals to set-up their daily door-to-door commute,
and to receive traffic alerts either via the web or via text messages to their cell phone, keeping them
informed and alerting them about traffic incidents along their own chosen route.
“Over the past few years we’ve created the ultimate commuter experience by offering Maptuit’s and
Westwood One’s RealTraffic service on media portals,” stated
Westwood One/Metro Networks Chief Digital Media Officer Gary Krantz. “With RealTraffic 2.0 that experience is enhanced by
providing more personalized content. The new personalized traffic
report, MyCommute, includes greater content and specifically alerts
subscribers to traffic events that impact their commute or other
travel plans. Users can get alternate directions to help them get to
where they need to go. Diversified Media sites in Radio, Television,
Newspapers, and regional sites are
experiencing increased web traffic, increased and advertising
revenues, creating web reader loyalty by keeping the reader on their
site at all times and providing content that is relevant, timely and
useful. Current Media sites using Realtraffic 2.0 included 1010
WINS-AM/NY, WABC-TV/NY, Washingtonpost.com, and NorthJersey.com.”
“Maptuit has invested a great deal of
time, energy and resources in developing our new maps, traffic speed
and flow features, all of which are of great benefit to our customers
and partners” stated Jeff Papows, CEO of Maptuit.“With RealTraffic 2.0, subscribers will have greater
flexibility, content and media sites will be able to enjoy a boost in
their web traffic when they deploy RealTraffic on their sites, that to
me is a win-win for all involved”
Westwood One/Metro Networks and Maptuit
have developed the RealTraffic 2.0 service by leveraging their core
strengths. Westwood One has the largest traffic gathering and
reporting operation in the world, tapping into a network that is made
up of over 1,800 reporters, a fleet of more
than 100 aircraft, and thousands of traffic cameras, reporting through
70 operation centers located in every major city. RealTraffic and now RealTraffic 2.0 is becoming a “must
have” traffic service for media portals to use to attract and retain
loyal readers and subscribers. Maptuit is a proven technology
innovator having provided the first real-time, hybrid and dynamic
in-cab truck navigation solution for the commercial transportation
industry, as well as the first in-vehicle truck-to-door navigation
service for the truckload carrier and logistics market. Maptuit
currently powers 5 of the top 10 trucking companies in the country,
and hundreds of web sites with its core road and location information
systems.
How It Works
With RealTraffic 2.0, commuters who subscribe to the service are able to set up personalized accounts via
MyCommute, where they can enter locations such as “work” and
“home”, as well as define trips between them such as “home to
the gym on weekdays at 7:30AM”, or “work to home, weekdays between
5:30PM and 7PM”. At the
specified time intervals, the RealTraffic 2.0 service checks each trip
for traffic incidents and notifies the commuter of any traffic
advisory that will impact their trip using an SMS (Short Message
Service) or e-mail alert.
RealTraffic 2.0 Features:
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Key
Routes – time delays on the roadways with Traffic Index™ and
delay time.
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MyCommute
– personalized preferences with Traffic Index™ and delay time.
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Precise
directions, right down to the lane (express, collectors, shoulder,
etc.) of the roadway.
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Incident
information placed in context using an interactive street level
map.
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Overlaid
icons, points of interest, traffic cameras and message signs.
Updates automatically every few minutes.
-
Traffic
cameras by route.
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Driving
Directions integrated with traffic information – select a route
which avoids traffic delays or get an alternate route.
About Westwood One
Westwood One (NYSE: WON), the country's leading provider of audio content and programming,
provides over 150 news, sports, music, talk, entertainment
programs, features, and live events including: The NFL and the Super
Bowl; NCAA Football; NCAA Basketball and the Final Four; The NHL; The
GRAMMY Awards; the Academy of Country Music Awards; CBS, CNN and NBC
Radio News; the Radio Factor with Bill O’Reilly; Imus in the
Morning; and more. Through its subsidiaries, Metro Networks/Shadow
Broadcast Services, Westwood One provides local content to the radio
and TV industries including news, sports, weather, traffic, video news
services and other information. SmartRoute Systems manages traffic
information centers for state and local departments of transportation,
and markets traffic and travel content to wireless, Internet,
in-vehicle navigation systems and voice portal customers. Westwood One
serves more than 5,000 radio stations. Westwood One is managed by CBS
Radio.
About Maptuit Corporation
Founded in 1999, Maptuit Corporation,
headquartered in Burlington, Massachusetts, provides truck specific,
real-time, turn-by-turn directions and navigation solutions for the
trucking industry, and tracking and traffic services for the
transportation and consumer markets. With Maptuit’s advanced
real-time web services and patented technology, companies benefit from
the ability to easily look up addresses, create maps, perform
proximity searches, generate optimized routes and provide directions.
For more information please visit www.maptuit.com.
Maptuit is a registered trademark in the
United States, and Maptuit and other names or logos identifying the
services are trademarks or service marks of Maptuit Corporation.
Press Contacts:
Peter Sessa
Westwood One
212.641.2053
peter_sessa@westwoodone.com
Media Contacts:
Carlos Bernal
Maptuit Corporation
781.222.5068 x 230
carlos.bernal@maptuit.com
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